Date: February 2023
Brief:
One of the first things I noticed when I started working at Mentimeter was the inconsistency of the hero images on the Feature sub-pages. As a part of the Brand team, I decided to scope the project, which I named "Showcasing The Product". My aim was not only to make the heroes on-brand and look consistent, but also to help the users to understand the particular feature of the product.
Besides designing the assets, one of the parts of scoping the project was to talk with UX researchers and estimate how to show Mentimeter's product in an easy-to-understand way.
On the left, there are examples of how heroes looked like before I changed them. The outcome is shown in the row on the right side
How the new hero looks on the designated page.
Animations I did
Interactive Live Polling
Famous Word Cloud
Quiz
Q&A feature - the most challenging to grasp, because of the number of actions that are possible in the product (like upvoting the questions, which I didn't show to minimize the confusion, and reduce the noise of information)
Quick Form & Survey
One of the important factors in creating these animations was following one of the company values, which is "Work Smart", meaning that the assets which I'll produce should be scalable - can be used in more than one place.
Animations showing and explaining, to some extent, features, were used also in LinkedIn posts and ads.
